10 Smart Ways to Improve Your Website to Get More Business
If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace.
1. Make Your Site Search Engine-Friendly
To accomplish all of the objectives you have set for your website, you must be able to locate them in relevant search results. So it should be your first priority to make your search engine-friendly. What does that mean, however?
The names, meta-descriptions, headings, names, and image alt text should be descriptive. In order to tell search engines which subjects are found on your website, they should also have specific keywords. They will show it more prominently if the appropriate searches are carried out using this information.
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2. Optimize Your User Experience For Mobile
You must optimize for mobile in addition to search engine optimization. It is not a choice, particularly because mobile devices are the main source of website traffic and have surpassed desktop.
Why does mobile-friendly matter?
User acquisition, retention, and engagement
Worldwide, right now, the majority (over 51%) of users is visiting websites from mobile devices, and this number is trending ever upward. Americans now spend an average of 5 hours per day on their phones. What are the user’s expectations when they come to your site on their mobile device and what happens if you aren’t meeting them?
You lose them.
According to Google, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.
3. Create Sitemaps
Sitemaps make it easier to discover each page on your site with search engines that boost the indexing results. There are so many advantages to using a sitemap. It is not only easier to navigate, but it also gives search engines greater visibility. Sitemaps will connect search engines immediately after they have made any changes to the site. You cannot presume that search engines will immediately take into account the changes in the pages, but will definitely change the edits made faster than if there is no website map.
4. Prominently Display Your Contact Info
Naturally, you can call, email, and visit you directly by drawing your attention to your contact information.
In the optimization of the local search engine, constant contact information also plays an important role. When you are looking for a company like yours, your website would be noticeable more likely because your search engines will connect you to that spot. This will influence the bottom line directly.
5. Optimize Your Content
Content optimization is the process of making sure the content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.
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6. Improve Load Time
As the website slowly loads, people are less likely to hang around to discover it. In fact, your bounce rate will increase significantly if your charge time is only a couple of seconds longer and you have a lot of site traffic. In order to prevent this, you can compress your image files, stop flickering, and restrict animation and music.
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7. Simplify Site Navigation
The navigation of your website is an important part of the user experience. If done correctly, the user commitment and conversion rates would be higher. The menu is the website’s steering wheel. It should be easy, predictable, and intuitive. Many times designers and clients have trouble in developing and making navigation systems effective and functional.
8. Do not neglect aesthetics
There are clearly different technological aspects to boost the productivity of a small business website. However, it is critical that your website looks like these finer points.
Your site should first and foremost be branded and aligned with your brand tone, your personality, and your look. It would be easier to select suitable colors to add to your visual appeal if your branding is your first concern as well as its worth.
9. Use the Power of the Call to Action
In order to turn as many visitors as possible into representatives, insights, and clients, clear and appealing calls for action are required. Take advantage of them. They can be particularly powerful when exciting special offers are created.
10. Place Lead Capture Forms Wisely
Without a lead-capture form, your digital content can’t generate leads for your website. The lead-capture form is the main focus of a lead-capture page — better known as a landing page. The purpose of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook.
Because the formatting and design of your lead-capture form directly impact your conversion rates, it’s essential that you approach them wisely.
It takes time to maintain and develop your website, but the effort is fruitful. You will gain more exposure and visibility online, entertain your visitors to your site, and make it easier to convert new customers.