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E-commerce has totally changed the market scenario, with retailers showing their goods online rather than in brick-and-mortar shops. As a result, there is a need to create e-commerce stores that represent a perfect blend of aesthetics and functionality. Magento, WooCommerce, PrestaShop, OpenCart, and BigCommerce are some of the most popular e-commerce platforms. In addition to these, Shopify is a preferred option for vendors who want consistency and productivity along with flexibility and rich features.

What Is Shopify?

Shopify is a cloud-based SaaS (software as a service) shopping cart solution that enables companies to easily set up an online store and sell their goods online. Shopify has several pricing options and its feature set fits companies of any scale. Startups all the way to enterprise-sized companies will benefit from using Shopify as their eCommerce platform, and there are plenty of integrations to help this software scale grow alongside your company.

How Does Shopify Work?

Shopify is a cloud-based monthly subscription program that offers companies access to an admin panel where they can enter store data, add products, and process orders. The app is easy to use and comes with a little learning curve to get your online store up and running quickly. You can choose from a rich range of free and for-purchase design templates. These themes are clean and modern, and Shopify offers a range of editing tools that you can use to make your chosen theme suit your brand.

What Can I Sell On Shopify?

Shopify supports several different forms of eCommerce companies. Shopify users can sell physical goods, digital products, or drop-in products to Shopify (so long as none of the products are illegal). Shopify vendors use tools to sell a wide range of items, such as:

  • Handcrafted goods
  • Beauty supplies
  • Home goods
  • Outdoors gear
  • Clothing
  • Digital products
  • Online classes
  • Events
  • Gift Cards
  • EBooks
  • And much more!

1. Easy To Setup And Use

Shopify is a no-fuss platform that is easy to set up and use. It is the perfect choice for those who want a full solution, with no technological features relevant to the creation and hosting of an online store. The platform itself provides the software and hosting required for the website to be launched. The admin interface is intuitive and user-friendly, while the user interface is also convincing.

2. Visually Appealing Online Store

The platform brings together a range of professional models that promote the development of unique and visually attractive online stores. It comes with a bare minimum theme, but designers and developers will work on it to build a shop.

3. App Integrations

The platform boasts incredible customization features as it can be easily combined with applications. This means that the seller can quickly add some extra functionality and features to his shop and improve the value of the store.

4. Security and Reliability

Another advantage of Shopify is the security and stability it provides. Security is important for an online company since it deals with sensitive consumer personal and financial details. It must still be available online in the same way. Both of these features are taken care of by this hosted approach, which is responsible for updates and maintenance.

5. Excellent Loading Speed

As a globally hosted solution, Shopify has a stable platform with optimised hardware and software. This gives the platform a super-fast loading speed and, in a matter of seconds, e-commerce.

6.Powerful Marketing Tools

As a full network, Shopify also has a marketing edge. The basic edition provides SEO features along with advanced e-commerce analysis. In addition, it provides more marketing resources such as personalised gift cards, discount coupons, shop statistics, targeted email marketing, and more.

7.  Mobile Responsiveness

App responsiveness is the secret to the success of an e-commerce store since the number of mobile shoppers is rising every day. Shopify themes are web friendly, which means they can be used to make use of mobile-optimized stores. There are also free iPhone and Android applications that you can use to run your store.

8. Outstanding Customer Support

Through selecting this e-commerce site, online retailers will benefit from secure, round-the-clock customer service. Shop experts are available 24/7 via email, live chat, or phone to resolve any questions and keep the store running flawlessly at all times.

9.Easy Payment

A major problem for online retailers is the introduction of a safe and efficient payment gateway. The payment service you provide should make it possible for customers to pay using various payment options. Shopify makes it easy for store owners to set up a payment gateway. The platform supports the payment method of the Stripe, allowing consumers the right to make purchases without paying any additional fees.

10. SEO Friendly

Once your store is set up, it’s important to make the search engine friendly. SEO is important to ensure that the webstore is readily accessible to shoppers looking for your items. Shopify enhances the ability to build campaign landing pages, which is a significant distinguishing factor from other e-commerce sites. It also supports SEO parameters such as custom title tags and meta tags.

What companies use Shopify?

  • Budweiser
  • Bulletproof
  • Sunday Somewhere
  • WaterAid
  • New York Times Shop
  • The Economist
  • Leesa Mattress
  • Penguin Books

What is Shopify Plus?

Shopify is not limited to small and medium-sized companies. With Shopify Plus, business-level and fast-growing traders can create a fully hosted, relatively low-cost SaaS e-commerce platform. Store vendors enjoy unrestricted sales and guests. The Shopify Plus platform allows any organisation to create successful solutions with features that include:

  • Unlimited bandwidth
  • 99.99% uptime
  • Up to 10,000 checkouts per minute
  • Unlimited transactions
  • 4 million hits per second
  • 40+ migration tools
  • Level 1 PCI DSS compliant

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